What to Look out for in a Listing agent

As we begin to recover from the Real Estate bubble bust, it is essential that buyers and sellers alike work with experienced and knowledgeable agents in all Real Estate transactions. You are in a vulnerable position in this market when you “spare the feelings” with a neighbor or friend. Remember, “friends can be friends but business is business”! Selling Real Estate requires knowledge of the current market and the ability adapt to rapidly changing marketing methods realtors in burleson tx.

Understanding current market conditions

This market is quite different than any market we have experienced in quite a while. The market continues to be flooded with short sales and foreclosures, which makes it more difficult for people to get loans. The “science” of determining the current market price and understanding the market is constantly changing. You want your agent to have a deep understanding of the current market conditions in your area and how to best position your property for maximum sales.

Ability to advertise in a media that is easily seen by your buyers

It is not secret that technology-based marketing has taken newspapers by surprise and effectively choked them out. As technology advances, so does the mediums that we use to market our products. For a successful marketing campaign, it is important to remain on top of new technologies. In this market, it is important to find an agent who understands the trends and also has the knowledge and creativity necessary to implement them. Make sure you talk to the agent about their marketing strategies and how they market to your buyer base.

Full understanding of product

No matter whether you are selling your home or toothbrush, it is important to understand exactly what you are selling. You should ensure that your listing agent is aware of the differences between your home and others, and that they explain them to potential buyers. One never knows what the tipping points will be for a particular prospect. It could be as simple and as complex as having attic access. Or it may be as complex as needing an automated standby generator. It is vital that your agent understands and highlights every unique aspect of your home. Standing out can help you in getting out.

Understanding your customer base

I believe that knowing your customer first is the most important rule. What do customers in your area want? What kind of incentives will get the most value for money? How can you appeal more to specific buyers? These are questions many sellers won’t ask. It is therefore important that an agent understands. Different demographics call out for different marketing methods. Make sure that your listing agent has a good understanding of your buyer base so they can communicate with you effectively.

These four tips can help you ensure you are choosing the best agent to sell you property. Remember: It’s not personal. This is business.